A three-time Group One winner, Advertise became the flagship horse for Phoenix Thoroughbreds' UK operation before retiring. Still co-owned by the Dubai based group, he now stands as a stallion at the National Stud for £25,000.
As a talented two-year-old, the son of Showcasing won the Group Two July Stakes before landing his owners their first European Group One success when becoming the first British based horse in 21 years to win the Phoenix Stakes at the Curragh.
As a three-year-old, the colt has flourished into one of the most exciting sprinters of his generation, winning the Commonwealth Cup at Royal Ascot before travelling to France to land the prestigious Prix Maurice de Gheest.
Advertise had always shown he was immensely talented, having made a winning racecourse debut at Newbury in May, sporting the colours of Manton Estate Racing before being purchased privately.
His first outing in the Phoenix Thoroughbreds' silks was at Royal Ascot 2018 when he found only top-class Calyx too good in the Group 2 Coventry Stakes, the juvenile highlight of the Royal Ascot meeting.
Since joining the stallion ranks, he has proved exceptionally popular with breeders, and his first foals, which arrived in 2021, have been very impressive.